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NEW US AD FORECAST: Strong Advertising Trends In 3Q23 Indicate Better-Than Expected Full Year 2023 and 2024
New Quarterly Forecast Through 4Q28 With Historical Figures Updated Through 3Q23
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Brian Wieser
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ANA’s Programmatic Study, The "Tsunami of Crap" and The Future Of The Open Web
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Roku: Reaction to its 2024 Prediction
Published in partnership with Roku As part of a series of predictions heading into 2024, Roku is highlighting how advertisers are, effectively…
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Brian Wieser
Meta's >$7bn China-US Cross-Border Ad Revenue Boost
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Madison and Wall: Saturday Summary
For the week ending December 2, 2023
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Brian Wieser
In Europe, Google, Meta and Digital Platforms Gain Share of Wallet Vs. TV Advertising, As in US
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
US Video Spend Up 2.0% in 3Q23 With $ Shifting From Pay TV To Streaming
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Madison and Wall: Saturday Summary
For the week ending November 17, 2023:
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Brian Wieser
Madison and Wall
Madison and Wall
Insights About the Business of Advertising, Ad-Supported Media and Related Technologies
Recommendations
Big Technology
Big Technology
Alex Kantrowitz
The Rebooting
The Rebooting
Brian Morrissey
Quo Vadis
Quo Vadis
Tom Triscari
The FirstPartyCapital Newsletter
The FirstPartyCapital Newsletter
FirstPartyCapital
People vs Algorithms
People vs Algorithms
Troy Young

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