With efforts to force a divestiture heating up in the United States, I contemplate potential scenarios to follow in the coming months for one of the world's most popular apps
Plus, Implications for Marketers, As Growing Spending On Ad-Free/Ad-Light Services Creates New Challenges
My take on the pursuit of efficiency from digital media owners and Meta/Facebook's potential divestiture of CRM business Kustomer.
All else held equal, higher consumer prices will be associated with more advertising, not less.
During Morgan Stanley’s TMT investor conference last week, Disney CEO Bob Iger referred to commentary that other public companies have made about their…
CEOs and CFOs from many of the world’s largest sellers of advertising have been speaking at an investor conference hosted by Morgan Stanley this week…
The doom and gloom around advertising has been widespread for over a year – certainly pre-dating Russia’s invasion of Ukraine, as many observers and…
Salesforce was always a company I enjoyed covering as a sell-side analyst when I worked at Pivotal Research, in part because it was fascinating to learn…
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