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Madison and Wall: Saturday Summary
For the week ending September 22, 2023
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Brian Wieser
Amazon Prime Video Ad-Free: No Change To Long-Term Challenges for Ad-Supported TV
Amazon announced that starting in early 2024, Prime Video will start including “limited advertisements” with an ad-free upgrade option (for content…
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Brian Wieser
IPG, WPP News on KINESSO, Nexus Illustrate Key Industry Trends
Important news from two agency groups this week were illustrative of key trends impacting the sector, both centered around entities that at one point…
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Brian Wieser
2023 Quarterly Growth Benchmarks for US Advertising
On several occasions in recent days I have had conversations about benchmark growth rates for advertising over the remainder of this year. Below is a…
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Brian Wieser
Drivers of Television Consumption and Future Implications
Throughout my career, I’ve made or picked up on several observations on what drives television consumption beyond the relative appeal of specific…
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Brian Wieser
Tech Advertising Category Analysis, Impact on Agency Revenues
With S4 Capital reporting results today featuring well-understood weakness in spending on advertising by marketers within the technology sector, I…
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Brian Wieser
Madison and Wall: Saturday Summary
For the week ending September 15, 2023
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Brian Wieser
Madison and Wall
Madison and Wall
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