An Interview With Marketecture Media's Jeremy Bloom
The Madison and Wall and Agency Business podcasts are a part of the Marketecture Media podcast network, and with that arrangement in place we thought it would be interesting to explore an important niche of the advertising industry, B2B Media with the CEO of Markecture Media, Jeremy Bloom.
Jeremy Bloom, who are you?
OhHello, Madison & Wall! I’m a builder and a connector. I’m obsessed with curiosity, pattern recognition, and helping smart people find leverage faster.
I’ve spent my career around founders, operators, investors, creators, and brands, and I’ve always been drawn to the same thing: understanding how decisions really get made and why some people consistently move faster than others.
What I learned early is that insight isn’t scarce, access is. The people with the most experience tend to operate in small circles, and the distance between those rooms and everyone else is where opportunity gets lost.
Everything I’m building now comes from that instinct: reducing the distance between people and the insight, relationships, and confidence they need to make better decisions faster. On a personal level, I’m a proud dad of 2 awesome kids, have a hardworking wife in our industry (who understands my ridiculous drive and work ethic), and I pride myself on leading w/ humility and not taking everything too srsly.
What is Marketecture, and why did you get involved with the company in the first place?
B2B media had gotten painfully dull.
Too sanitized. Too safe. Too disconnected from how people actually talk, think, and operate. Marketecture is a modern B2B media, community, and events company built to feel human, opinionated, and relatable. In simple terms, we’re an empathetic Barstool Sports for advertising.
Close to 2 years ago, the person behind AdTechGod and I merged our businesses with Ari Paparo to form the new Marketecture Media. We all saw the same gap. Trade media spoke at the industry. Conferences optimized for scale, not substance. And the next generation of operators wasn’t being invited into the conversation. There was a post-pandemic malaise, everyone was punching down on the industry; we said, “Let’s blow this up.” Let’s stop gatekeeping. Let’s make more people insiders. Let’s lead with real voices, inclusivity, and actually make advertising fun and snarky again.
That same belief also shows up in OhHello.ai, which focuses on access at the individual level. OhHello gives businesses and their employees real-time access to experienced operators and experts outside their own companies, when they actually need help from external mentors in real-time, not months later through rigid, check-the-box programs.
Marketecture opens access at the industry level. OhHello opens access at the human level. Both exist for the same reason: opportunity isn’t evenly distributed, but access can be.
Can you talk about your acquisition vs. internal investment strategy? You’ve got a house of brands now, but is the focus to have more small brands or fewer large ones?
We don’t build Marketecture by accumulating brands. We build it by aligning them.
Most roll-ups optimize for scale and efficiency, but it’s equally important that we also optimize for trust and signal. That means saying no far more often than saying yes.
Some brands we build internally because they’re essential to the Marketecture voice or because a real gap exists and no one else is filling it well. Others we acquire or partner with only when there’s already credibility, momentum, and a community that actually gives a damn.
We’re not interested in owning everything. I’m interested in creating an ecosystem where focused brands punch above their weight together. Big brands can scale revenue. Small, opinionated brands scale trust. We’re intentionally building both by operating with speed and authenticity. That’s why every acquisition has been deliberate.
We acquired Serial Marketers and AI Marketers Guild because they weren’t content machines, they were living conversations built within communities. Marketers actively debating innovation, AI, and the future in real time, not waiting for someone else to tell them what to think.
We acquired AdLand.tv because creativity deserves its own serious platform. It’s a global home for creatives and the largest repository of Super Bowl ads and culturally relevant commercials anywhere. Once you realize what AI can do with a dataset like that, you stop thinking of it as an archive and start thinking of it as infrastructure.
We created The Brand Forum because brands almost never get to speak honestly about how decisions are actually made. And Monopoly Report exists because policy, privacy, and antitrust aren’t side conversations, they’re shaping the future of this industry whether people want to pay attention or not.
The common thread isn’t content. It combines knowledge and access. The one-two punch. Access to real thinking. Access to people who’ve been in the seat. Access to conversations that don’t normally happen on stage or in public feeds. That’s the ecosystem we’re building. And we’re very comfortable not being for everyone.
The role of influencers is a significant part of Marketecture. Can you talk about their role as you see it for B2B media and events?
I don’t love the word “influencer” in B2B. It makes it sound like people buy enterprise software the same way they buy collagen and creatine off Instagram. What actually matters are credible operators. People who’ve been in the seat, have scars, and have earned trust.
Marketecture doesn’t rent credibility. We amplify people who already have it and let them talk like humans, not brand decks. For events, people don’t show up for panels. They show up for proximity to experience and honest conversation. When it works, it doesn’t feel like influence. It feels like access.
Looking at what you’re doing now vs. places you’ve been in the past, what are the similarities and differences you’ve found between how B2B media and events businesses sell their products vs. selling media or marketing software?
I believe in both because I’ve lived both. I friggin love this question!
Software sells efficiency and outcomes. Media and events sell belief, relevance, and access. Different motions, same fuel: trust. At TubeMogul and later Adobe, I ran both media and enterprise sales teams. Selling a platform and selling an idea aren’t that different. No credibility, nothing converts. No value, nothing renews.
Marketecture earns trust at the industry level through content, community, and events. OhHello.ai turns that same belief into product, using AI to connect people to real-time expert guidance and mentorship when it actually matters.
Different formats. Same muscle.
The biggest B2B media and events businesses focus on multiple industries and see benefits from their scale, but that can be offset by a lack of focus. As Marketecture evolves and grows, what are your thoughts on the pros and cons of those different directions?
Scale is seductive, but focus is what compounds.
Marketecture started deep in adtech for a reason. That community built us, and we’re loyal to it. Ari originally launched Marketecture.tv as a long-form platform to hear directly from product and adtech leaders, and that DNA still matters. But adtech alone has a ceiling if you want to build a durable B2B media company.
What changed for me came from running businesses across both adtech and martech. When you build teams and manage budgets, you see who actually controls strategy and spend. That inevitably leads you to brands.
We respect the larger platforms and legacy players. They’ve earned their scale. But we have flexibility they don’t. We build based on analytics, direct community feedback, and by empowering each teammate to grow into their own brand, not just a byline.
We also just raised a seed round from some of the most respected executives in advertising, media, marketing, and tech. Not to build a lifestyle brand, but to create real signal and show velocity. We’re building this with purpose and vigor.
That doesn’t mean abandoning adtech. It means expanding through adjacency, not dilution. Stay loyal to the core, grow toward decision-makers, and remain indispensable where it counts.
Marketecture Live is coming up for a second year. Can you tell us about it? And what’s your roadmap for events in the year ahead?
Marketecture Live is our flagship moment in real life, and MLIII will be our third conference in under 365 days. It’s not for the faint of heart, but that pace is intentional. We’re building momentum, not moments. MLIII is on March 10-11 at the Glasshouse in NYC.
This year’s event is two days and highly curated. The room includes an FTC Commissioner, the CMO of Molson Coors, the CMO of the NFL, the CEO of Betches, executives from every major holding company, and indie agency leadership from PMG, Stagwell, and Horizon. It’s a mix of brands, agencies, regulators, and creatives you don’t normally see in the same room, and that’s by design.
In partnership with ADWEEK, TVREV, Variety, and UTA, the focus isn’t panels for the sake of panels. It’s real conversation. We optimize for candor, context, and collision, putting founders, operators, regulators, and brand leaders together to talk honestly about how culture, technology, policy, and distribution are converging. Take a look at the speakers!
The roadmap isn’t “more events.” It’s better formats. Marketecture Live is the anchor, but we’re expanding into regional formats (in top tier markets outside of NYC- like my hometown of Chicago, LA/SF, and perhaps overseas) along with creating highly curated experiences that feel earned, not transactional. Meet-ups around the country (inclusion), more intimate settings at industry events, and a lot more up our sleeves after MLIII.
That’s how we think about events: not as spectacle, but as infrastructure.
Your team have a ton of experience selling ad tech and marketing tech, but how do you use ad tech and marketing tech in your business today? Do you have any recommendations for buyers of these products on how to make the most of any given implementation?
We love Beehiiv. We run a real CRM. We use Zapier a ton. We even dogfood some of our clients’ platforms. We’re not anti-tech at all.
But we’re very intentional about not overcomplicating a business whose entire job is to make advertising and marketing, which are already hard, easier to understand. If a tool adds friction or forces the team to think like software instead of humans, it’s gone.
Tech should simplify the story, not become the story.
Thanks Jeremy!