GREG MCLELLAND NAMED MADISON AND WALL’S GM, CANADA AND CRO ADVISORY PRACTICE LEAD
April 16, 2024 -- Madison and Wall, a strategic advisory and data provider for the global advertising industry, today announced the appointment of Greg McLelland as GM Canada and CRO Advisory Practice Lead. Mr. McLelland has more than three decades of experience in senior leadership roles focused on technology, digital and video-related advertising. He most recently spent 8 years at Corus, where he was Chief Revenue Officer overseeing more than $1.5 billion in revenue.
Mr. McLelland is passionate about harnessing data & insights to make better and smarter decisions. and ultimately driving superior business outcomes for our business. As well as teaching and empowering all levels of organizations to use data & insights - creating more insightful and engaged teams.
“We’re incredibly excited that Greg is joining us,” said Brian Wieser, CEO and founder of Madison and Wall. “After many years of interacting with him in Canada, the United States, the UK where I and others found him to be one of the industry’s leading practitioners helping to move the advertising business forward, it’s thrilling to have him helping to take Madison and Wall to the next level. His understanding of the importance of our data and insights in decision-making and operations at the highest levels of billion-plus-dollar advertising businesses helps make sure our clients will be better served than ever.”
On his appointment, Mr. McLelland commented, “Joining Madison and Wall gives me an amazing platform to help other senior executives in the advertising industry use better business data and insights to drive better business outcomes and build smarter and more engaged client teams."
Dave Morgan, pioneering CEO and founder of Simulmedia said ,"Greg McLelland is one of the smartest executives in the media world, anywhere. Greg uniquely understands the intersection between technology and marketing, and has been uniquely able to translate vision into practical, marketing-defining products and services."
Alongside this role at Madison and Wall, Mr. McLelland will continue his independent work with Canadian talent and brands. He holds a HBSc.(Chemistry) from the University of Guelph, as well as serving on many Industry Boards, including Chair of Numeris, ThinkTV and Canadian Broadcast Sales (CBS).
About Madison and Wall
Founded in 2023, Madison and Wall provides advisory and consulting services along with data and research for senior decision-makers at dozens of the world’s largest companies focused on the advertising economy. Madison and Wall’s founder has been described in the press and by securities analysts as “Madison Avenue’s de facto Chief Economist.”
Greg McLelland, GM Canada and CRO Advisory Practice Lead, Madison and Wall