Meta/WhatsApp, DSP News, Accenture Reorg + AI Impact on Agencies = More Services Professionals?
Madison and Wall: Saturday Summary for June 21, 2025
On this week’s M&W Podcast we review our work of the week. Separately, on Agency Business, Olivia Morely and I interviewed Tyler Turnbull, global CEO of Interpublic’s FCB for a wide-ranging conversation from the leader of one of the world’s largest agency businesses.
Weekly Work:
Meta/WhatsApp, Yahoo and Amazon/Netflix DSP News Impact
Accenture Song Reorg and Media Agency Moves Won't Impact HoldCos Much (Yet)
AI Impact on Agencies: The Case For More People in the Future
More Context:
In a new note reviewing the impact of AI on agencies and services related to advertising more broadly, we explored how it may be the case that lower costs that follow from automation leads to demands for more customization which leads to an expansion in the number of services related to that automation and customization, which in turn leads to demand for more people engaged in product development, marketing, sales and other functions. How much spending agencies can retain is a separate matter, but the opportunity remains in place for those who at least continually invest in new opportunities the market is willing to explore and engage with.