Madison and Wall

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June 2025

RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency-Land and Pharma Ads + More
Madison and Wall: Saturday Summary for June 28, 2025
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Madison and Wall
Meta/WhatsApp, DSP News, Accenture Reorg + AI Impact on Agencies = More Services Professionals?
Madison and Wall: Saturday Summary for June 21, 2025
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Madison and Wall
Agency Industry 2025 Forecast, WPP CEO Change, WBD Split, Canada's Upfront, Future of Video Buying, Marketer Commentary and More
Madison and Wall: Saturday Summary for June 14, 2025
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Madison and Wall
The Near-Term Evolution of Video Buying
Today we are releasing a new long-form publication commissioned by Google entitled “The Near-Term Evolution of Video Buying.” A .pdf version of this…
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Madison and Wall
New Ad Forecast! +PayPal Ads Interview, Marketer CEO and CFO Commentary and More
Madison and Wall: Saturday Summary for June 7, 2025
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Madison and Wall
An Interview With PayPal Ads' Mark Grether
Published in partnership with PayPal Ads
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Madison and Wall

May 2025

Digital Ad Tax Impact, Why Did 1Q25 Outperform? And Observations on CPG Growth Trends
Madison and Wall: Saturday Summary for May 31, 2025
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Madison and Wall
One Big, Beautiful Deterrent to Foreign Investment in US Ad Biz, New Video Data (Sub Trends, Ad Loads, Consumer Spend), Publicis’ Latest…
Madison and Wall: Saturday Summary for May 24, 2025
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Madison and Wall
Chocolate Industry 2025 Update
Our primary focus at Madison and Wall relates to all things advertising, and we love studying individual marketer categories, especially when those…
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Madison and Wall
Internet Ads Strong in 1Q25, TV's Upfront Rationale, Dentsu, Globant, S4 and Stagwell Results and More
Madison and Wall: Saturday Summary for May 17, 2025
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Madison and Wall
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