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Madison and Wall: Saturday Summary For April 13, 2024
New agency and ad tech data sets, Publicis' latest results and why spending on MFA sites can grow while television declines, despite likely differences…
Apr 13
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Brian Wieser
2
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Madison and Wall: Saturday Summary For April 13, 2024
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Madison and Wall: Saturday Summary
Ad tech-martech industrial logic (via Google and Hubspot), new retail media data points, media agency client churn and some country-level analysis for…
Apr 6
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Brian Wieser
4
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Madison and Wall: Saturday Summary
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March 2024
March 2024: New US Ad Forecast Through 2028
New US Advertising Forecast Released: 8.0% Ex-Political Growth Anticipated in 1Q24, 5.6% in FY2024
Mar 28
•
Brian Wieser
2
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March 2024: New US Ad Forecast Through 2028
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Madison and Wall: Saturday Summary
A “final” review of ad trends from 4Q23 (and all of 2023), more TikTok analysis + WPP’s annual report and Accenture's results for the week ending March…
Mar 23
•
Brian Wieser
3
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Madison and Wall: Saturday Summary
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Madison and Wall: Saturday Summary
A new ranking of the world’s 20 largest sellers of advertising for 2023 as well as analysis of news and data related to TikTok, Publicis, RTL and…
Mar 16
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Brian Wieser
4
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Madison and Wall: Saturday Summary
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An Interview With Mirriad's Stephan Beringer
Published in partnership with Mirriad. Q: You moved from Publicis to Mirriad a few years ago. First of all, why would anyone ever leave agency-land? And…
Mar 11
•
Brian Wieser
8
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An Interview With Mirriad's Stephan Beringer
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Madison and Wall: Saturday Summary
Analysis of news and data related to media inflation, digital ad growth, internet-based marketers, earnings from Vivendi, ITV and P7S1 and a Tik Tok ban…
Mar 9
•
Brian Wieser
3
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Madison and Wall: Saturday Summary
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Madison and Wall: Saturday Summary
Analysis of news and data for the US video industry, ITV, UK and US agencies, and packaged goods companies including Coca-Cola, Mondelez and P&G for the…
Mar 2
•
Brian Wieser
1
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Madison and Wall: Saturday Summary
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February 2024
Madison and Wall: Saturday Summary
Analysis of news and data from Walmart, Vizio, Warner Bros. Discovery, WPP, Globant and Reddit for the week ending Feb. 10, 2024
Feb 24
•
Brian Wieser
8
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Madison and Wall: Saturday Summary
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Madison and Wall: Saturday Summary
Analysis of news and data from Walmart, Vizio, Dentsu, The Trade Desk and Roku and others for the week ending Feb 17, 2024. Also, a new publication on…
Feb 17
•
Brian Wieser
7
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Madison and Wall: Saturday Summary
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Madison & Wall: The Future of Trading, Measurement and Currency (CIMM Report)
The Coalition for Innovative Media Measurement (CIMM), a division of the Advertising Research Foundation (the ARF) is producing a series of papers…
Feb 13
•
Brian Wieser
27
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Madison & Wall: The Future of Trading, Measurement and Currency (CIMM Report)
madisonandwall.substack.com
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Madison and Wall: Saturday Summary
Analysis of news and data from Disney, YouTube, L'Oreal, Omnicom, Interpublic, Publicis and more for the week ending Feb. 10, 2024
Feb 10
•
Brian Wieser
6
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Madison and Wall: Saturday Summary
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