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RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency-Land and Pharma Ads + More
Madison and Wall: Saturday Summary for June 28, 2025
Jun 28
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RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency-Land and Pharma Ads + More
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Meta/WhatsApp, DSP News, Accenture Reorg + AI Impact on Agencies = More Services Professionals?
Madison and Wall: Saturday Summary for June 21, 2025
Jun 21
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Meta/WhatsApp, DSP News, Accenture Reorg + AI Impact on Agencies = More Services Professionals?
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Agency Industry 2025 Forecast, WPP CEO Change, WBD Split, Canada's Upfront, Future of Video Buying, Marketer Commentary and More
Madison and Wall: Saturday Summary for June 14, 2025
Jun 14
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Agency Industry 2025 Forecast, WPP CEO Change, WBD Split, Canada's Upfront, Future of Video Buying, Marketer Commentary and More
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The Near-Term Evolution of Video Buying
Today we are releasing a new long-form publication commissioned by Google entitled “The Near-Term Evolution of Video Buying.” A .pdf version of this…
Jun 11
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The Near-Term Evolution of Video Buying
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New Ad Forecast! +PayPal Ads Interview, Marketer CEO and CFO Commentary and More
Madison and Wall: Saturday Summary for June 7, 2025
Jun 7
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New Ad Forecast! +PayPal Ads Interview, Marketer CEO and CFO Commentary and More
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An Interview With PayPal Ads' Mark Grether
Published in partnership with PayPal Ads
Jun 4
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An Interview With PayPal Ads' Mark Grether
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May 2025
Digital Ad Tax Impact, Why Did 1Q25 Outperform? And Observations on CPG Growth Trends
Madison and Wall: Saturday Summary for May 31, 2025
May 31
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Digital Ad Tax Impact, Why Did 1Q25 Outperform? And Observations on CPG Growth Trends
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One Big, Beautiful Deterrent to Foreign Investment in US Ad Biz, New Video Data (Sub Trends, Ad Loads, Consumer Spend), Publicis’ Latest…
Madison and Wall: Saturday Summary for May 24, 2025
May 24
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One Big, Beautiful Deterrent to Foreign Investment in US Ad Biz, New Video Data (Sub Trends, Ad Loads, Consumer Spend), Publicis’ Latest Influencer Agency + Chocolate Industry Analysis
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Chocolate Industry 2025 Update
Our primary focus at Madison and Wall relates to all things advertising, and we love studying individual marketer categories, especially when those…
May 22
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Chocolate Industry 2025 Update
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Internet Ads Strong in 1Q25, TV's Upfront Rationale, Dentsu, Globant, S4 and Stagwell Results and More
Madison and Wall: Saturday Summary for May 17, 2025
May 17
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Internet Ads Strong in 1Q25, TV's Upfront Rationale, Dentsu, Globant, S4 and Stagwell Results and More
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Google's Search Durability, Canada Ad Forecast, More 1Q25 Advertising Results + Ads101 on Programmatic With Dentsu's Zac Selby
Madison and Wall: Saturday Summary for May 10, 2025
May 10
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Google's Search Durability, Canada Ad Forecast, More 1Q25 Advertising Results + Ads101 on Programmatic With Dentsu's Zac Selby
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1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + CEO/CFO Commentary on Tariffs and Marketing, Ads101…
Madison and Wall: Saturday Summary for May 3, 2025
May 3
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1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + CEO/CFO Commentary on Tariffs and Marketing, Ads101 on Digital Advertising With Butler/Till's Scott Ensign
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