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ANA’s Programmatic Study, The "Tsunami of Crap" and The Future Of The Open Web
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
6 hrs ago
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Brian Wieser
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ANA’s Programmatic Study, The "Tsunami of Crap" and The Future Of The Open Web
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Roku: Reaction to its 2024 Prediction
Published in partnership with Roku As part of a series of predictions heading into 2024, Roku is highlighting how advertisers are, effectively…
Dec 5
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Brian Wieser
13
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Roku: Reaction to its 2024 Prediction
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Meta's >$7bn China-US Cross-Border Ad Revenue Boost
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
Dec 3
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Brian Wieser
13
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Meta's >$7bn China-US Cross-Border Ad Revenue Boost
madisonandwall.substack.com
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Madison and Wall: Saturday Summary
For the week ending December 2, 2023
Dec 2
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Brian Wieser
15
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Madison and Wall: Saturday Summary
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November 2023
NEW US AD FORECAST: Strong Advertising Trends In 3Q23 Indicate Better-Than Expected Full Year 2023 and 2024
New Quarterly Forecast Through 4Q28 With Historical Figures Updated Through 3Q23
Nov 29
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Brian Wieser
17
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NEW US AD FORECAST: Strong Advertising Trends In 3Q23 Indicate Better-Than Expected Full Year 2023 and 2024
madisonandwall.substack.com
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In Europe, Google, Meta and Digital Platforms Gain Share of Wallet Vs. TV Advertising, As in US
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
Nov 21
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Brian Wieser
13
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In Europe, Google, Meta and Digital Platforms Gain Share of Wallet Vs. TV Advertising, As in US
madisonandwall.substack.com
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US Video Spend Up 2.0% in 3Q23 With $ Shifting From Pay TV To Streaming
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
Nov 20
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Brian Wieser
10
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US Video Spend Up 2.0% in 3Q23 With $ Shifting From Pay TV To Streaming
madisonandwall.substack.com
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Madison and Wall: Saturday Summary
For the week ending November 17, 2023:
Nov 18
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Brian Wieser
14
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Madison and Wall: Saturday Summary
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US E-Commerce 3Q23 Sales Growth Up 7.8%, Commerce Media Ad Revenue Up ~23%
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
Nov 17
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Brian Wieser
11
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US E-Commerce 3Q23 Sales Growth Up 7.8%, Commerce Media Ad Revenue Up ~23%
madisonandwall.substack.com
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Snap, Amazon, the Growing Importance of E-Commerce-Related Advertising and Industry Implications
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
Nov 14
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Brian Wieser
11
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Snap, Amazon, the Growing Importance of E-Commerce-Related Advertising and Industry Implications
madisonandwall.substack.com
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Dentsu's -6% 3Q23 Decline And An Exploration of Divergent Agency Trends
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
Nov 14
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Brian Wieser
13
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Dentsu's -6% 3Q23 Decline And An Exploration of Divergent Agency Trends
madisonandwall.substack.com
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Ad Tech 3Q23: 17% Revenue Growth. Reviewing Current Trends, Future Opportunities
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
Nov 13
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Brian Wieser
11
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Ad Tech 3Q23: 17% Revenue Growth. Reviewing Current Trends, Future Opportunities
madisonandwall.substack.com
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