Madison and Wall

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ANA’s Programmatic Study, The "Tsunami of Crap" and The Future Of The Open Web
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Roku: Reaction to its 2024 Prediction
Published in partnership with Roku As part of a series of predictions heading into 2024, Roku is highlighting how advertisers are, effectively…
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Brian Wieser
Meta's >$7bn China-US Cross-Border Ad Revenue Boost
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Madison and Wall: Saturday Summary
For the week ending December 2, 2023
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Brian Wieser
November 2023
NEW US AD FORECAST: Strong Advertising Trends In 3Q23 Indicate Better-Than Expected Full Year 2023 and 2024
New Quarterly Forecast Through 4Q28 With Historical Figures Updated Through 3Q23
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Brian Wieser
In Europe, Google, Meta and Digital Platforms Gain Share of Wallet Vs. TV Advertising, As in US
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
US Video Spend Up 2.0% in 3Q23 With $ Shifting From Pay TV To Streaming
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Madison and Wall: Saturday Summary
For the week ending November 17, 2023:
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Brian Wieser
US E-Commerce 3Q23 Sales Growth Up 7.8%, Commerce Media Ad Revenue Up ~23%
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Snap, Amazon, the Growing Importance of E-Commerce-Related Advertising and Industry Implications
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Dentsu's -6% 3Q23 Decline And An Exploration of Divergent Agency Trends
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
Ad Tech 3Q23: 17% Revenue Growth. Reviewing Current Trends, Future Opportunities
Beginning in January 2024, most Madison and Wall research and related data published on this Substack will primarily be available to consulting or…
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Brian Wieser
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