AI-Driven Agency Spending Cuts Analyzed, Top 20 Global Ad Sellers’ 1Q24 Growth Trends and Ad Sales Efficiency Ratios at Disney, NBCU, WBD, Paramount and Fox
Retail Media's 1Q Growth (Walmart), Content Spend Vs. Viewing (Disney, Comcast, Netflix, YouTube, etc.), Principal Media Trading and Agency-Country Trends (Dentsu, Globant and More)