The mechanics of building sustainable media businesses

Welcome to Quo Vadis — your periodic dose of programmatic perspective. Join our community to untangle the struggle between programmatic advertising, which presses forward, and a severe informational imbalance obstructing its progress.

Finding patterns in media. Breaking them in life.

A newsletter about big tech and society by independent journalist Alex Kantrowitz.

We talk about ad tech and martech trends - as well as news related to the FirstPartyCapital fund.