Sitemap - 2024 - Madison and Wall

Podcast Updates and Links

Non-Sports Content Spend -14% Through 2029. As CPGs Flatten What Happens To Their Ad Spend? Plus, Accenture Song Benchmarked and More

An Interview With Mediaocean's Bill Wise

Omnicom-Interpublic Merger In Review, Newsy Week Illustrating Strategic Directions For TV/Video Business

New Podcast: Agency Business

From 2024's $400 Billion Plateau To 2025's Uncertainty: M&W's New Advertising Forecast + P&G, Unilever and Nestle Capital Markets Days Reviewed, SMBs and CTV, Social Media Bans and More

Roku: Reaction to 2025 Predictions

Top 20 Global Advertising Sellers’ 3Q24 Growth Trends, RFK Jr.'s Impact On TV News Advertising, Retail Media Data + Comcast’s Cable Networks Divestiture

Meta, Disney, Dentsu, Globant, Ad Tech and More 3Q24 Results and News Analyzed, Plus The Latest Estimates for Growth in Video Services Trends

TikTok Canada Ban Implications for US Ad Market, 3Q24 Ad Results At Pinterest, The Trade Desk, WBD, Paramount, Stagwell, S4 + Large Marketers. Also, an Interview with the CEO of MMM Company Mutinex

An Interview With Mutinex's Henry Innis

Election Impact on Advertising, Google, Meta, Comcast, Microsoft and Other 3Q24 Ad Trends, Marketer Commentary From Adidas, Mondelez, Pfizer and More

An Interview With Adelaide’s Marc Guldimann

Reach-Frequency Paradigm For Brands Challenged. Plus, Agency HoldCo 3Q24 Trends and More Top 100 Marketer Commentary

Adobe's GenAI Video Tools, SMB Vs. Large Advertiser Growth, Omnicom/Publicis and Principal-Based Trading, Netflix Results and Top 100 Marketer Commentary

Top 50 Ad Sales Companies: Capex and Quarterly Benchmark Updates

Top 50 Sellers of Advertising, Independent Agency 3Q24 Trends, Re-Classifying Lessons-Learned From Demise of Newspapers + Read-Throughs From TV Ad Sales Exec. Changes

Global Marketing Data, Nike's Marketing Priorities and Accenture Song Read-Throughs

TikTok, Google and Their Substitutes; Agency Real Estate Margin Impact and RTO Likelihood; Streaming Video Ad Inventory Update

Google’s Ad Server Share, Agency M&A and the Not-So-Deminimus Impact of Chinese Marketers on the US Ad Market

Introducing: The M&W Podcast From Madison and Wall

New Quarterly US Ad Forecast, More Google Ad Tech Analysis, Analysis of Retail Industry + Profit Impact From Retail Media, Amazon’s Agency Review and More Top 100 Marketer Commentary

Omnicom's Big Bang Sequel + New Google Ad Tech Disclosures Analyzed

Commerce Media, E-Commerce and Services Sales + National TV 2Q24 Trends And The (F)Utility of Upfront Data; SafeGuard Privacy/IAB Interview

An Interview With SafeGuard Privacy's Richy Glassberg and IAB/IAB Tech Lab's Michael Hahn

Top 20 Global Media Companies' Growth, Globant, Dentsu, and US Video Services Spending for 2Q24

Google's Search Trial, X's Trials, The State of the Economy and In-House Media Agencies. Plus, A Deluge of 2Q24 Ad Trends From Disney, Reddit, The Trade Desk, WPP and Many, Many More

More 2Q24 Ad Results: Platforms Still Strong and Traditional Media Owners Weak While Marketers Continue High Levels of Spend

2Q24's Google, Comcast, Televisa, IPG, Havas, ITV, TF1, M6, JC Decaux Results. Plus, More Top 100 Marketer (Coca-Cola, Unilever, Nestle, Ford, LVMH, etc.) Commentary

GroupM CEO Change, Agency Organic Growth/Billings Trends, Netflix Ad Inventory Share, Marketer Commentary And More

GARM Meets the House of Representatives, Ellison Meets Paramount, Plus Agency Growth Data

Paramount Drama: Platforms vs. Mediums. Plus, How Orientation of An Economy and Industry Impacts Ad Market

New Source of Amazon RM Revenue/Marketing Spend, Political Ad View Updated + TV Ad Volumes Decline, Even Including CTV

Cannes, Marketer CEO/CFO Commentary, Accenture Song's Business Results Vs. HoldCos, And US TV Upfronts Deconstructed

Agency Growth Forecast, Share Losses For HoldCos, GroupM Under The Spotlight, an Interview With TripleLift and M&W's New Hires!

An Interview With TripleLift's Dave Clark

MADISON AND WALL EXPANDS, HIRES JOSE GEORGE AND OLIVIA MORLEY

June 2024's New Quarterly US Ad Forecast Through 2028

AI-Driven Agency Spending Cuts Analyzed, Top 20 Global Ad Sellers’ 1Q24 Growth Trends and Ad Sales Efficiency Ratios at Disney, NBCU, WBD, Paramount and Fox

Services Beats Retail; Streaming Bundles And Ad-Supported Penetration Rates

Retail Media's 1Q Growth (Walmart), Content Spend Vs. Viewing (Disney, Comcast, Netflix, YouTube, etc.), Principal Media Trading and Agency-Country Trends (Dentsu, Globant and More)

Disney’s Bundle, Video Spending, Counter-Points to The Trade Desk’s CEO, Upfront Pricing Explained & More Media Earnings Analyzed. Plus, New Chocolate Biz Analysis (Pre-Chocolate Marathon Paris 2024)

Madison and Wall: Saturday Summary for May 4, 2024

Madison and Wall: Saturday Summary for April 27, 2024

Madison and Wall: Saturday Summary For April 20, 2024

Madison and Wall: Saturday Summary For April 13, 2024

Madison and Wall: Saturday Summary

March 2024: New US Ad Forecast Through 2028

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

An Interview With Mirriad's Stephan Beringer

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

Madison & Wall: The Future of Trading, Measurement and Currency (CIMM Report)

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

Madison and Wall: Saturday Summary

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