Sitemap - 2025 - Madison and Wall

WPP CEO News and Guidance Reduction + Independent Agency Growth Trends

Digital Services Taxes, Marketer CEO/CFO Tariff Commentary + Another FTA Broadcaster On Another Digital Video Platform

RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency-Land and Pharma Ads + More

Meta/WhatsApp, DSP News, Accenture Reorg + AI Impact on Agencies = More Services Professionals?

Agency Industry 2025 Forecast, WPP CEO Change, WBD Split, Canada's Upfront, Future of Video Buying, Marketer Commentary and More

The Near-Term Evolution of Video Buying

New Ad Forecast! +PayPal Ads Interview, Marketer CEO and CFO Commentary and More

An Interview With PayPal Ads' Mark Grether

Digital Ad Tax Impact, Why Did 1Q25 Outperform? And Observations on CPG Growth Trends

One Big, Beautiful Deterrent to Foreign Investment in US Ad Biz, New Video Data (Sub Trends, Ad Loads, Consumer Spend), Publicis’ Latest Influencer Agency + Chocolate Industry Analysis

Chocolate Industry 2025 Update

Internet Ads Strong in 1Q25, TV's Upfront Rationale, Dentsu, Globant, S4 and Stagwell Results and More

Google's Search Durability, Canada Ad Forecast, More 1Q25 Advertising Results + Ads101 on Programmatic With Dentsu's Zac Selby

1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + CEO/CFO Commentary on Tariffs and Marketing, Ads101 on Digital Advertising With Butler/Till's Scott Ensign

An Update on The Canadian Ad Market, With Madison and Wall's Greg McLelland

An Interview With Newton Research's John Hoctor on Agentic Marketing Analytics

Large Marketer Ad Market Commentary, Global Agency Growth Trends for 1Q25 + Comcast and Google Results, Too

Meta's Instagram FTC Case, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead), Netflix's 1Q25+ Marketer CEO and CFO Commentary

GREG MCLELLAND NAMED MADISON AND WALL’S GM, CANADA AND CRO ADVISORY PRACTICE LEAD

Advertising Scenario Planning, Digital Taxes and Pharma Tariffs, Havas' Results and More

Mutinex on MMMs, MTAs And More

“Liberation Day” For Some, Ad Tax Day For Others. Plus Stagwell and Willful Optimism, Independent Agencies + Ads101 on Local TV/Radio Advertising With Janice Finkel-Greene

Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon

New Downgraded 2025 Ad Forecast, Accenture Read-Throughs, Auto Advertising Trends + Ads101 With Stacey Schulman on Media Agency Research

Political Ad Growth Slows, Video Spending Rises while Cord-Cutting Accelerates, Kantar Break-Up Considerations + Ads101 on Media Planning With Scott Wensman

An Interview With Peter Naylor

Creative and Media: Activities That Perform Together Should Be Resourced Together

‘Elbows Up!’: Global Ad Sellers’ International Revenue Shares Analyzed, Auto Advertising Impact From US Policies, MNTN’s S1 + the Opportunity (or Lack Thereof) for SMBs in CTV And More

WPP and Global Agency HoldCo 4Q24 Trends, TV Trends + More CPG and Walmart Trends

More The Trade Desk Analysis, Globant's 4Q24, The Beverages Sector + Ads101 on Agencies

The Trade Desk, Roku, Interpublic, Dentsu 4Q24 Trends, CPG Deep-Dives+ Ads101 on Performance Marketing

"The Dumbest Trade War In History" Implications on Advertising, Canada Ad Trends, Google, Amazon, Pinterest Analyzed, Marketer CEO/CFO Commentary PLUS Ads 101 Series on B2B Vs. B2C Marketing

The Future Of Planning Is The Platform

Meta and Comcast Ad Trends, New Marketer CEO/CFO Commentary. PLUS Podcast Links to Our Advertising 101 Series With Gordon Ho (on Differences Between Choices Large, Mid and Small Marketers Make)

Netflix Ad Trends, P&G's Ad Spend, A WPP "Rebellion" and More. PLUS Podcast Links to Our Advertising 101 Series With Deborah Wahl (on Large Marketer Budgeting)

Mutinex’s Growth OS and the Evolution of MMMs

New Agency Business Companion Newsletter

A Critique of Mark Zuckerberg Comments To Joe Rogan and The Financial Analysis-Based Case For Diversity in Corporate Environments

Meta "Censors" 3P Fact-Checking, Hulu-Fubo Implications, Indie Agency Trends PLUS new Advertising 101 Series

2024's Most Popular Research: A Year in Review

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